NBC TODAY Joins Ad Council for Girls in STEM

NBC TODAY Joins Ad Council for Girls in STEM

This Sunday before the start of Super Bowl LVI, NBC's TODAY will debut a new television public service ad (PSA) featuring the show's anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an initiative of Lyda Hill Philanthropies.

The PSA features TODAY anchors Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin and Carson Daly. In an on-set daydream of Guthrie's, the spot humorously envisions the anchors as students in a 1970s classroom talking about what they hope to be when they grow up. In the dream, modern STEM careers are possible and female classmates name cool careers from today that you can pursue through an interest in STEM. The PSA also features STEM role models Tiffany Kelly, Mitu Khandaker, and Karina Popovich who are part of the AAAS IF/THEN Ambassadors Program to encourage more young women to explore careers in STEM. The PSA ends with "STEM has come a long way. She Can STEM." and directs audiences to SheCanSTEM.com where they can start exploring stories of diverse STEM role models.

The new PSA will debut between noon and 3 p.m. ET on NBC during Super Bowl Sunday. NBCUniversal donated airtime for the :30 spot to air two times. Additionally, this morning and on Monday, TODAY will feature the PSA in two segments, including a behind-the-scenes "making of the PSA" segment showing the collaborative effort of the campaign development process with the anchors, and Mitu Khandaker discussing her experience as a STEM role model and the importance of this issue.

"So many kids start off with big dreams, dreams that can help our world be more innovative, collaborative and cutting edge, but then they get discouraged along the way. Together with TODAY, Deloitte Digital, IF/THEN and NBCUniversal, we're working to keep those dreams alive," said Lisa Sherman, president and CEO of the Ad Council. "With the She Can STEM campaign we can show girls, non-binary youth, and trans youth that their passion in STEM can become a reality. We are so grateful for this extraordinary collaboration."

Women make up half of the total college-educated workforce in the U.S., but they only constitute 27% of the STEM workforce, according to the U.S. Census Bureau. Research shows that many girls lose interest in STEM as early as middle school, and this path continues through high school and college, ultimately leading to an underrepresentation of women in STEM careers. She Can STEM aims to dismantle the intimidating perceived barrier of STEM fields by showing girls, non-binary youth, and trans youth how fun, messy and accessible STEM can be, encouraging them to dive in, no matter where they are in their STEM journey.

"We are honored to partner with the Ad Council and shine a spotlight on the impact of empowering girls and diverse individuals in their STEM journey. By combining compassion, creativity and credibility, this mission will be showcased on the biggest stage for millions of people across the country tuning in on Super Bowl Sunday," said Linda Yaccarino, Chairman of Global Advertising and Partnerships at NBCUniversal and current Board Chair of the Ad Council. "NBCUniversal is committed to reflecting diverse voices, representation, and action in our content and work with advertisers to bring that trusted content to our viewers. All over the world, what we share shapes culture, entertains people and informs them of today's most critical topics."

Deloitte Digital, working in collaboration with Ad Council and TODAY's team, created and produced the PSA, working with director JJ Adler of Ruckus Films. Deloitte Digital Chief Creative Officer Leslie Sims stated, "When our friends at the Ad Council came to Deloitte Digital with the opportunity to work with the hosts of TODAY for the Super Bowl, we were all in. The assignment, excite girls about STEM and let kids see the fun careers out there, was like winning the lottery. With a week and a half from brief to shoot, we created a spot focused on the real stars—the kids. It's pretty much been a week of nonstop laughing."

Deloitte Digital has been actively involved with Ad Council and She Can STEM since 2019, creating award-winning creative to encourage girls to pursue STEM education and careers.

Following Sunday's debut of the new PSA, the spot will be distributed to NBCUniversal stations nationwide for future airings throughout 2022. NBCUniversal is also featuring content about the PSA and the importance of STEM for girls on TODAY.com.

"STEM is everywhere – whether you have a career in television journalism, video game design, or vaccine research – and we are proud to collaborate with the Ad Council and NBC's TODAY to put a spotlight on women with fun, relatable, and world-changing STEM careers," said Lyda Hill, founder of Lyda Hill Philanthropies and founder, IF/THEN Initiative. "If you're watching television and you see role models who look like you doing groundbreaking work, you begin to believe, `If she can do it, then I can do it.'"

Since the launch of She Can STEM in September 2018, the campaign has been supported by a variety of corporate, nonprofit and media partners. The current funder of the campaign is IF THEN, an initiative of Lyda Hill Philanthropies. Nonprofit partners include Black Girls Code, ChickTech, Girl Scouts of the USA, Girls Inc., Girls Who Code, National Center for Women & Information Technology, The New York Academy of Sciences and Society of Women Engineers.

Popular Thriller Novels

Popular Thriller Novels

What were some of America's most famous mysteries and thrillers? For starters, have you ever heard about the book The Great American Read on PBS? The book tries its best to find the most remarkable books ever reader by Americans. It sure lists a fantastic catalogue of America's best-ever book productions and their authors. Think of the following greatest works of this type:

James Patterson's Alex Cross: It might not be easy to imagine it these days, but once upon a time, one of the world's best-selling writers could not say he had one hundred bestsellers securely under his belt. The story is best understood when we go back to the main character, Alex Cross. This is a complex homicide detective based in Washington DC. In his line of duty, Cross tackles some really serious, highly challenging cases. The cases include one of a killer who looks to puff off a high-profile crime of the century. He also chases after a pack of serial killers.

Next is Agatha Christie, the world-renowned author. Consider one of her bestsellers, And Then There Were None. The story's about ten people; each of these has something to hide- they've something to fear. The writer invites us to an isolated mansion located on a certain island. Here, one by one, our guests come forward to share their darkest secrets, letting us in on their shockingly wicked pasts. And then they start dying. So, we're left in a quandary: which among these is the killer? Will any of them really survive? Does this remind you of Agatha Christie's Eight New Mysteries?

Then comes Dan Brown's famous work, The Da Vinci Code. The book is simultaneously intelligent, light-paced, and intricately layered, all in the same mold. It's layered with some remarkable research, layered with detail. There's no doubt that Dan Brown's famous thriller, The Da Vinci Code, is a true masterpiece. Many agree that from the opening pages to the stunning conclusion, the Da Vinci Code is not your ordinary thriller book- it's something a little more. Consider also V.C Andrews' Flowers in the Attic. The characters, Chris, Cathy, and the twins Carrie and Corrie, realize something when they find themselves on the top floor of the vast mansion owned by their grandmother- they'll only survive at the mercy of their superstitious and terribly cruel grandma. So, this cramped, helpless world may turn out to be the only world they ever knew.

The Hunt for Red October ( Tom Clancy): A Soviet club commander has just taken a fateful decision. The action takes place under the freezing temperatures of the Atlantic. At this time, the Red October is swiftly heading west; yes, the Americans urgently want her. And the Russians equally want her back. So the big chase for the most advanced nuclear submarine of the time begins in earnest. And only one can really find her. Meanwhile, Jack Ryan, the brilliant CIA analyst, has markedly little interest in matters fieldwork. However, when Ryan suddenly receives Red October's covert photos on his desk, the CIA agent soon finds himself deep in the midst of a high-stakes game. It's time for a thrilling hide and seek, a game played masterfully by two leading world powers. This is one game that could quickly end up in an unprecedented all-out war.

Frankenstein or the Modern Prometheus: The thriller masterpiece is written by Mary Shelley. This is the classic story of Frankenstein, a scientist who dares to assemble a human being from stolen dead body parts. However, when he succeeds in bringing the man to life, Frankenstein suddenly coils in horror at his new creature's hideousness. The once innocent creature is tormented by loneliness and isolation. He turns to evil, unleashing a murderous campaign of vicious revenge against his creator.

The Godfather: Mario Puzo's The Godfather has been acclaimed as a searing novel of the infamous mafia underworld. The thrilling fiction, The Godfather, introduces readers to American fiction's first family, the Corleones. It also introduces the powerful legacy of blood, tradition, and honour, all passed on from father to son.

Gillian Flynn's Gone Girl: Nick's beautiful wife has suddenly disappeared. The town golden boy falls under mounting pressure from the media and the police. Amy's fiercely doting parents also pile on more pressure. The golden boy parades endless lies, deceits, and overtly inappropriate behavior. Well, Nick is oddly evasive; he's undoubtedly bitter—but can we say with certainty Nick is the killer? The game is on.

Celebrities Overcome Covid-19

Celebrities Overcome Covid-19

Many celebrities recently announced that they contracted Covid -19 but gradually recovered. The US Centers for Disease Control (CDC) guidelines generally say those who stay 72 hours without having to use fever-lowering medicine and show an improvement in other Covid-19 symptoms can be declared as showing significant recovery signs and may vacate self-isolation. But many other factors must be taken into account.

Kanye West and Giuliana Rancic (in photo) are among the many celebrities who updated their fans about their conditions, saying they had recovered considerably. Another star, Pink, and son Jameson Moon Hart were said to be in good health. This was after they'd shown a range of worrying symptoms for several weeks. Many remember that Prince Charles was eventually released from self-isolation after previously reporting mild symptoms. Meanwhile, Tom Hanks and Rita Wilson returned to the US after contracting Covid-19 and being put in self-quarantine in Australia. A tweet from the Forrest Gump actor said that Hanks and Wilson, both 63, had returned home after showing significant signs of recovery.

Hanks wrote: 'Hey folks, we're home at last; like every other affected American, we're continuing with social distancing and sheltering in a place. We want to thank all those in Australia who took their time to care for us. Such care and guidance eventually made it possible for us to return home to the USA." The famous couple had previously made headlines for spending much of their quarantine time taking selfies, creating Spotify, and learning about the acceptable ways to spread Vegemite. As for Prince Charles, the Royal British celebrity opened a Covid-19 hospital as soon as he recovered from the mild symptoms. In 2020 a spokesman for the Insider said: "Today, Clarence House has finally confirmed that the Prince of Wales is out of self-isolation. On April 1st, Prince Charles, 71, addressed his recovery via video. "I successfully went through the process of recovery from coronavirus; luckily, the symptoms were mild. Well, I'm now on the other side of this illness," said Prince Charles. And soon after, Prince Charles opened the new NHS Nightingale Hospital. This was London's newest coronavirus facility.

Elsewhere Andy Cohen also returned to work after reuniting with his son in the wake of his brush with Covid-19. In an Instagram post that went viral, Cohen announced that he felt much better and came back to host the Radio Andy. "Thank you all who are on the Covid-19 war frontline," Andy, the 51-year-old TV personality, said. The next day the celebrity shared an Instagram photo taken with his 1-year-old son Ben. Cohen went on: "I've hosted many reunions for years; I consider yesterday's reunion as the best." And Greg Rikaart has similarly recovered from the ravaging Covid-19; he says he's now feeling fantastic. In a viral Instagram video, the 43-year-old Rikaart said: "I'm now 95% recovered from the dreadful illness; I feel fantastic. I wanted to let you know I'm really feeling fantastic." Rikaart admitted he was dealing with low energy and a lingering cough but felt much more robust and better each passing day. The celebrity thanked his many fans for their stirring words of encouragement during this scary couple of days.

Similarly, Daniel Dae Kim announced he had recovered from Covid-19 and returned to normal life. Kim especially thanked Dr. Phil Suh "who helped get over Covid-19. Kim cheerfully said: "Many times we actors play heroes on TV… But I finally met one of the most genuine real heroes; this was the man who helped me to overcome Covid-19. Well, the man is a little bit camera shy; I, however, made him get to the front and center because-for me- he really stands tall," Kim, the 51-year-old actor, said. After recovering, Kim quickly auctioned off the original CBS scripts for Hawaii 5-0. He did this to raise money meant for these healthcare professionals.

Reports also said renowned author JK Rowling similarly recovered from the novel coronavirus-like symptoms. The reports, however, say Rowling was never tested for Covid-19. According to the 54-year-old JK Rowling, she experienced Covid-19 symptoms for some two weeks. She declared she was now completely recovered; she had said she had all the symptoms of covid 19 for 14 days. Rowling linked to a video featuring a doctor's respiratory exercise. She said she wanted to share a unique technique that costs nothing, has no side effects, is recommended by doctors, and can do wonders to help people.

Most Famous Movies from Chicago

Most Famous Movies from Chicago

Are you a movie fan? You likely would want to know about one of the world's most famous film cities- Chicago. When the new film, Masterful Widows (Steve McQueen), was released not long ago, many film enthusiasts got thinking about Chicago's long movie history. Most people know about famous names like Steve James and John Hughes- these are the people who have made Chicago cinematically famous. Undoubtedly many popular films that have gone on to achieve success have used Chicago's resources to the full. So, which are some of the most well-known movie locations in Chicago?

Widows (2018)

One of the most recent movies on this list is Widows (in photo), shot in 2018. This is another one of Steve McQueen's masterful thrillers. The film stars Collin Farrell, Liam Neeson and Viola Davis. Widows has been described as a particularly insightful Chicago politics production. The film director fully uses the city with a runaway physical beauty right from the opening to the final scenes.

About Last Night (1986)

The 1980s mostly underrated comedy, About Last Night is primarily based on Sexual Perversity, a brilliant play by David Mamet. It doesn't come short of the source materials' titular setting as well. This production was literally filmed all over the city. It features stars like Jim Belushi, Rob Lowe, Elizabeth Perkins and Demi Moore. If you'd like to know how life was like in the mid 1980's for anyone who was single and ";sexual";, the film is a must watch.

Backdraft (1991)

The great firefighter thriller by Rowan Howard that starred William Baldwin and Kurt Russel is today a primary part of Chicago's folklore. As such, the Brighton Park firehouse that appears many times in the film later converted into an iconic restaurant known as the Chicago Firehouse. It eventually became a mayoral favourite that hosted a US President. The restaurant was burnt in 2014 but later reopened. The film Backdraft took full advantage of Chicago's prominence; scenes were shot all over the city, beginning from Chinatown all the way to the Uptown Theatre.

The Blues Brothers (1980)

Some have wondered whether the Blue Brothers can be classified as the ultimate Chicago movie. Undoubtedly, it ranks among the top 3 contenders. This is another film- a comedy hit- that was shot all over the town. Yes, the movie was shot everywhere- from the Pilgrim Baptist Church to the downtown areas where the climax takes place. Do you remember where the Sweet Home Chicago was recorded? Obviously, it goes without saying.

Adventures in Babysitting (1987)

Many 1980s movies were filmed in Toronto. Just think about Chris Columbus' favourite 1980's productions like Climax; in this movie, Elizabeth Shue's hellish night of babysitting ends on top of the Crain Communications famous building as she slides down the iconic roof near Michigan avenue. Indeed, this is a nostalgic film that brings back the memories of the city's film accolades.

Home Alone (1990)

Home alone is one movie that closely identifies with the Chicago suburbs. It has been described as a massive holiday hit- the kind that made Macaulay Culkin a household name. The movie was mostly shot in the Winnetka area, which neighbours the Northbrook suburb where John Hughes himself was raised. The movie Home Alone particularly captures how the northern suburbs looked; it takes the audience on a quick trip to the Oak Park Church area. This is- certainly-one nostalgic film about Chicago.

Cooley High (1975)

Years before Michael Schultz, John Hughes captured how life was like in the mid-1970s for teenagers in this epic movie. This was another film shot all over Chicago city. Eric Monte, the scriptwriter wanted to relate a more human story depicting how life was for the kids of that era. He also describes his time while learning at the Cooley Vocational School. The film vividly captures the events of the 1970s Chicago. It also features shots of the Lincoln Park Zoo and the Navy Pier.

Candyman (1992)

And next comes Candyman. You probably know that few films of the 1980s era have survived in the mould of Candyman. This is one film that's ever evergreen in terms of its analysis of the usual racial conflicts in Chicago and its urban legends. The film is a veritable historical document, so much that the filmmakers themselves would be surprised. Of course, Candyman tells more about Chicago's ever-widening racial divide than anyone ever imagined. However, the film is generally categorized as a great horror movie that has more significance than many other films. Do you love Chicago? Then Candyman has much meaning for many.